Resources

Accounting, explained plainly

Guides, calculators and plain-English answers for founders and operators, written by people who had to get the underlying mechanics right to build the product. Everything here is free to read, and the calculators work without an email. The Excel templates and the planning worksheets ask for an email once.

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Startup finance

Burn, runway, annual planning, and the KPIs for SaaS, e-commerce and services businesses.

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Accounting that makes sense, once a month

One email a month: a new guide, the deadlines coming up, and one thing about your books worth fixing. Unsubscribe whenever.